The number of times that a website was visited in one week. This includes the number of unique visitors as well as visits to individual pages. This metric is an important one to look at as it is an indication of the overall health and engagement of your website.

A visit website occurs when a visitor reaches your site from an external source. This could mean clicking a link on social media that leads to your page or typing in the URL directly into their web browser. Once this happens a session starts which tracks the visitor as they view pages on your website. This session will only end if they click another link, close their browser or change websites.

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In this article, we will be discussing Page Views and Unique Visitors (see item 1 above). A page view is when a person views a single web page on your website. A visitor may view this same page multiple times in the same session. This metric counts each of those page views as one visit.

A unique visitor is a distinct individual who visits your website during the reporting period. The same individual cannot be counted more than once. This metric is used to gauge how many people are truly engaging with your brand and its content. It is important to keep this metric in mind as you plan your marketing campaigns, as it gives you a clear picture of how much interest is generated by your site.